The controversial opinions surrounding facial makeup

There are lots of opinions, negative and positive alike, on the use and application of makeup to the skin. The need for and necessity of makeup to humans has been questioned. Facial makeup, especially applied by females, raises the most questions when it comes to the various kinds of makeup. Some people's view on facial makeup is that it is needed and used by those who are ashamed of their looks, who are not good-looking hence use of facial makeup has been attributed to low self esteem with regards to one's physical beauty. Others add to this views by attributing connotative meanings to facial makeup: a tool of deception , it is called, used to lure people into believing that these makeup users are beautiful whereas they are not. When asked what their thoughts were on naturally beautiful girls who applied makeup, replies were that if one possessed natural beauty, there was simply no requirement for artificial enhancement, so the beauty must have been enhanced artificially and needed to be maintained. A friend even asked "have you not heard of nude facial makeup, the kind that makes you appear all pretty without any indication that you've applied makeup?"
How bad is makeup really?  Afterall, in the old days, camwood and other colorants were applied by the women to their bodies and faces, for what other reason than to make them appear attractive.
Generally, makeup is made of substances, colorants and cosmetics that is used to impart beauty, enhance and improve the skin's appearance. In other words, all kinds of makeup is intended to affect the sense of beauty. Therefore, facial makeup aside, people who make use of dye, gels and other products on their hairs, which i'm aware many males use, apply makeup. Vaseline, lotions and creams used by both the female and male gender are considered make up too. These are just few makeup types that almost everyone makes use of today.There are also, those who feel that certain substances applied to the face are considered makeup while others are not. Well, facial makeup isn't just brown powder or concealer, white powder and lip balms are facial makeup too. Everyone wants to look good, maybe not on the same pace so nothing is too plain to be called makeup.
If we are all guilty of applying one kind of makeup or the other because we want to appear attractive, why then should facial makeup be treated as the black sheep?